#Paradigm shift examples in business how to#

As Seth so beautifully put it: “It turns out, once you figure that out it’s one of the great jobs. “They have to be a ringleader, an impresario, a maker of magic.”Īnd if the marketing aspect of your job feels uninspiring, you may have lost sight of this key truth. Why? “They lack the humility to realize that they have to do more than just show up with pretty good stuff at a pretty good price,” Seth says. That’s a massive opportunity for marketers, right? But Seth says most of us fail to grasp this. “What we want more than anything is to buy it from someone we trust who wants what we want.” What we want more than anything is to buy it from someone we trust who wants what we want.” “When we choose something, when we recommend it, when we miss it it’s not there - we’re buying it as a human, not as a computer. “We don’t actually buy the cheapest of anything or, by most measures, the best of anything,” Seth explains. As a result, we lose sight of the deeply human reasons that motivate every buying decision. But when we focus too much on them, we over-systematize our marketing. Marketing can be a technical job, right? Some days can feel like an endless parade of spreadsheets, analytics, and checklists.Īnd of course, those things are part of any good strategy. Why We Really Buy - and What it Means for Anyone in Marketing I’ve pulled out five big paradigm shifts from our conversation and summarized them here for you.īut there’s more wisdom in the podcast than I can possibly recap for you here - I’d just be posting a transcript, basically - so make sure you listen to the entire episode this week. And when we do, we’ll find a massive opportunity to set our businesses apart and make more meaningful connections with our customers.

Why now is an ideal time to be a creative personĪt every point in the conversation, Seth challenges us to think differently about marketing.

The perils of not understanding the world we’re marketing in.

The psychology behind why people buy (most of us miss it).

Why the old models of marketing are failing and what it takes to succeed today.

#Paradigm shift examples in business how to#

How to ship your projects quickly without sacrificing quality.You see it in everything he communicates, and this conversation is no exception.

One of the many things I admire about Seth is his ability to understand what’s happening in the world around us and then clearly articulate what it means for us as marketers. So I’m honored to have him as my guest on this week’s episode of the Building a StoryBrand podcast. And it’s humanistic, affirming at its core that marketing is ultimately about people and the relationships we build with them. Unless you’ve been living in a cave for the last fifteen years, you recognize Seth Godin as a preeminent influencer in the marketing world.Īnd in an industry that can be so noisy, cheesy, and in-your-face, Seth’s thinking stands out.