#Real estate lingo for ads how to
#Real estate lingo for ads zip

QuintoAndar – Retarget People with Previous Interest While your audience might think a picture has been edited or cropped, a live video or Facebook Live ad shows them the house just as if they were touring it in person. A live video tour helps a listing feel more authentic, building brand trust in ad viewers. Zac McHardy boosts brand awareness by using Facebook Live to tour a property. Not only does it draw a picture of family and friends home for the holidays, but it also states there is plenty of room “for every…Thanksgiving side dish,” subtly commenting on the large kitchen. In just a few words, the ad describes how the spacious house is perfect for gathering people together. REMAX New Dimension taps into emotional marketing by conjuring up a happy holiday scene. REMAX New Dimension – Describe a Home Scene

#Real estate lingo for ads how to

This includes limiting the country and target group size for your ad to restrict it to more local viewers and targeting based on interests.įor any kind of property you’re hankering to sell, it’s still easier to find your perfect-fit customers on Facebook than on other platforms, be it digital or brick-and-mortar.Ĭheck out our selection of the 42 best real estate Facebook ads, and discover how to bring on the personality and solve customer problems-right in your ad! 1. Plus, you can still use some of the platform’s other powerful ad-targeting features. You can now create a Special Ad Audience, and Facebook will show your real estate ads to visitors with behavior similar online to that of your current customers.

When Facebook implemented the special ad category, they changed their targeting algorithm as well.

#Real estate lingo for ads zip

Most notably, marketers can no longer target ad audiences based on demographics, behavior, or ZIP code.ĭoes that mean Facebook real estate ads are worthless? Not at all! Facebook ads are still a powerful way to get your ads in front of a relevant audience. The company implemented the special ad category, which restricts targeting for certain types of ads, including housing ads. Embrace your home’s architecture with descriptive words celebrating its style.Recently, Facebook changed the rules for real estate advertising on the platform.

“Gorgeous Georgian, splendid Victorian, charming Dutch colonial - all those start creating a mental picture in your head of what the house looks like,” Mack demonstrates. “Interest in energy efficiency has definitely become more important as increasing prices have squeezed budgets tighter and tighter,” comments survey participant Sue Strope, a top real estate agent in Port Charlotte, Florida.Įco-friendly advertising words for home selling include: As of Summer 2022, 48% of top agents surveyed by HomeLight report that buyers are now prioritizing energy efficiency in their home search, and that green features can add around $8,200 in value to a home.

HomeLight research shows green features growing in popularity, especially in states with warmer or sunnier weather like California or Florida. Mention your home’s environmentally friendly features, especially those pertaining to climate control ( 85% of recent buyers agreed that heating and cooling costs were the most important environmental features). adults say they are particularly concerned about helping the environment as they go about their daily lives. Get your notebook out, it’s time to write your way to a successful home sale.Ī recent PEW Research Center study reveals 75% of U.S. To help you craft compelling descriptions, we’ve teamed up with Mack to create a list of the best (and worst) advertising words for home selling. We’re also looking for what makes that particular building or home special,” shares top real estate agent Jackie Mack who sells 66% more homes than the average agent in Evanston, Illinois. Then we use words that would entice that particular buyer. “We really try to figure out what the target market is for a particular home or kind of building. With so much of buyers’ search happening online, marketing with compelling, well-written descriptions (and great photos!) is more important than ever. Miss the mark and they’ll feel uninspired, or even worse, uninterested.Īccording to the National Association of Realtors (NAR), 95% of buyers used online tools to search for their next home, and 41% began their home search online, before even speaking to a real estate agent. Nail the copy and your buyers will swoon. Enticing descriptions add depth and detail to accompanying photos. In real estate marketing, word choice is everything.